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Khabar, Har Keemat Par
Changing the face of Hindi television news journalism
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IBN7 ETHOS
In the words of Rajdeep Sardesai "The ultimate star of a news channel is news. And that's what people come to News channels for. That has been our focus at CNN-IBN and will also be reflected in our news content in IBN7. IBN7 and CNN-IBN will complement each other in serving robust and high quality news from every region of the country and relevant global news."
Adds Managing Editor Ashutosh, "We have ambitious programming plans for IBN7 including original content designed to appeal to viewers. The focus will be on building a channel that reflects the moment and engages with viewers over important issues of the day. Hard news will be our core offering as we feel sharpness in news has vanished from Hindi news channels."
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IBN7 PROMISE
- To treat news as sacrosanct
- To live the true promise of journalism
- To be inclusive and interactive in news delivery
- To do whatever it takes to deliver credible news
- To bring India face to face with HARD NEWS
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IBN7 STRENGTHS
The channel is backed by a strong force of 4800 news professionals in India and spearheaded by the stars of TV news journalism, such as Rajdeep Sardesai and Ashutosh. With bureaus in every state capital and state of the art broadcast centres in Delhi and Mumbai, it also gets news from other channels of Network18 - such as political news from CNN-IBN, business news from CNBC-TV18, and the consumer angle from CNBC Awaaz.
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